Infographics - Marketing mix management : Don't follow the Titanic's example !

Clara Mercon

If the Titanic has taught us anything, it's that we shouldn't just look at the tip of the iceberg. This is true not only for the piloting of an ocean liner... but also for your media mix! 

And yet 79% of advertisers still use a last click model and navigate on sight without taking into account what's going on in the depths of their consumers' purchasing paths. This represents a real danger and inevitably leads to errors synonymous with loss of performance. To help you see more clearly at a glance and discover how not to wreck your media mix by choosing the proper attribution model: download our infographics below! 

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