Marketing Strategy

Analyzing Conversion Path Beyond Google Analytics: Strategies for Enhanced Funnel Visualization and Multi-Channel Analytics

Analyzing Conversion Path Beyond Google Analytics: Strategies for Enhanced Funnel Visualization and Multi-Channel Analytics

The Journey Beyond Numbers In the intricate world of marketing, the concept of a 'conversion' often transcends mere figures and percentages. ...
Unified Marketing Data: Why Wizaly is the Best Marketing Attribution Software in 2023 and Beyond

Unified Marketing Data: Why Wizaly is the Best Marketing Attribution Software in 2023 and Beyond

Picture this: You're a seasoned marketing director, and you've just made significant adjustments to your budget, reallocating funds to channels ...
Unlocking the Power of Demographic Segmentation: A Short Guide to Customer Segmentation Strategies

Unlocking the Power of Demographic Segmentation: A Short Guide to Customer Segmentation Strategies

Have you ever wondered why some marketing campaigns resonate more than others? What if you could pinpoint exactly what makes your target ...
HIPAA Compliant Digital Marketing Strategies: A Comprehensive Guide to Adhering to HIPAA Privacy Rules and Compliant Marketing

HIPAA Compliant Digital Marketing Strategies: A Comprehensive Guide to Adhering to HIPAA Privacy Rules and Compliant Marketing

It was a regular morning at the office of a healthcare marketing executive in July of 2023, until an urgent memo from the Department of Health ...
How to Track ROPO: A Checklist for Connecting Digital Research to Offline Purchases

How to Track ROPO: A Checklist for Connecting Digital Research to Offline Purchases

Unlocking the Power of Offline Attribution: A Marketer’s Guide to Impactful Marketing Attribution Models

Unlocking the Power of Offline Attribution: A Marketer’s Guide to Impactful Marketing Attribution Models

How often do marketers truly understand the impact of their marketing on offline conversions? How can one measure offline events triggered by ...

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