Wizaly applies its proprietary algorithmic attribution to generate a holistic and unbiased vision, and actionable recommendations across your marketing mix.

Wizaly's competitive advantage :

... measure

Measure

  • Measure each channel’s actual performance
  • Measure your ROI accurately through deduplication and attribution of your conversions

... understand

Understand

  • Visualize interactions and synergies between acquisition channels
  • Visualize the entire conversion paths of your clients

  • An access to a finely-tuned restitution of your data processing, to better understand and exploit them.

... take action

Take action

  • Visualize easy-to-understand graphics of your data for actionable insights
  • Optimize your marketing mix through actionable insights (both cross-channel and within each channel)
  • A simulation tool to understand the business impact of your budgetary decisions

A user-friendly interface

Get easy insights into your mix media. All your data centralized in one platform with :

  • Fully customizable dashboards for each user
  • An intuitive personalization interface
  • Use of relevant dataviz to highlight data-driven insights
  • A collection of 90+ widgets
  • Pre-configured dashboards
  • Metrics comparison with existing attribution models as well as Wizaly's algorithmic model
  • Each analysis presented as a unique and dynamic infographics

Objective and holistic view of your marketing mix performance

Thorough analysis requires an unbiased and comprehensive set of data : Wizaly provides easy viewing of your media mix performance at your chosen degree of granularity.

Algorithmic attribution

Algorithmique Attribution

Wizaly’s attribution algorithm calculates the contribution of each marketing channel based solely on data. Wizaly’s algorithm is the most advance in its market as it calculates along six dimensions the probability increment of each contact point.

Integration of TV & radio commercials

TV & Radio Integration

Leveraging technology partners, Wizaly integrates TV & radio advertising data and measures their contribution and impact on your digital performance.

Measurement of Banner Viewability and First Party Tracking

Banneer visibility

A banner is only effective when viewed by a prospect. Wizaly’s technology tracks the true viewability of each banner and analyzes the resulting post-click and post-view behavior. Also Wizaly's First Party Tracking handles tracking restrictions on Safari (ITP 2.2 / 2.3) and Mozilla Firefox as well as Adblockers.

Matching of cross device and cross channel paths

Cross Device

Consumers often switch between multiple devices in their paths to conversion. To provide an accurate analysis of conversion paths, Wizaly offers two cross-device reconciliation algorithms: deterministic and probabilistic reconciliation. Wizaly also includes offline influences in conversion' paths by integrating OFFline touchpoints and conversions (TV and radio, call center, in-store sales, etc.).

Bespoke optimization recommendations from automated analyses

Automated analyses are an exclusive Wizaly feature. They are based on analytical methodologies developed by our data scientists. They generate bespoke insights to optimize your media mix. In a nutshell, Wizaly is like a virtual data analyst that generates insights in real-time and updates those insights as the behavior of your clients evolves. They help you :  

  • Invest or reallocate your budgets from lesser to higher performance channels based on your pick of conversion metric (Conversion, visit, ROAS, CPA...) and strategy  (revenue maximization, CPA, ROAS...). 
  • Identify the exact role of each channel (Paid Search, Paid Social, Display...) in post-click or post view conversions. Measure performance, identify optimization drivers and best practices.
  • Identify the most effective mix of user interactions across the different channels and devices
  • Analyze the conversion journey of your consumers
  • Figure out the optimal frequency and timing for your ads' broadcast
  • Analyze how your online performance correlates with proximity of a store using our "Store Proximity analysis".
  • Improve the productivity of your operational teams by exporting your re-allocated conversions directy into Google Ads and Search Ads 360°.

Comprehensive Third-party data integration

Wizaly provides connectors to a large number of marketing sources and solutions. That is how we import media spends and relevant campaign data automatocally, as well as segmentation data from DMP or CRM platforms.

  • Acuity Ads
    Acuity Ads
  • Adform
    Adform
  • Adjust
    Adjust
  • Admo
    Admo
  • Adventure
    Adventure
  • Amnet
    Amnet
  • AppNexus
    AppNexus
  • AT Internet
    AT Internet
  • Affiliate Window
    Affiliate Window
  • Bing Ads
    Bing Ads
  • Cazelis
    Cazelis
  • Centro
    Centro
  • CJ
    CJ
  • Conversant
    Conversant
  • Countly
    Countly
  • Criteo
    Criteo
  • Effinity
    Effinity
  • Eperflex
    Eperflex
  • ESV Digital
    ESV Digital
  • France TV
    France TV
  • Facebook
    Facebook
  • Gamned
    Gamned
  • GAP
    GAP
  • Google Ads
    Google Ads
  • Google CM
    Google CM
  • Google DV360
    Google DV360
  • Google SA360
    Google SA360
  • Invibes
    Invibes
  • Kurier.at
    Kurier.at
  • Lastminute
    Lastminute
  • Ligatus
    Ligatus
  • LinkedIn
    LinkedIn
  • M6 Publicit√©
    M6 Publicité
  • Media.Figaro
    Media.Figaro
  • MediaMath
    MediaMath
  • Outbrain
    Outbrain
  • Pepperjam
    Pepperjam
  • Performics
    Performics
  • Netaffiliation
    Netaffiliation
  • Quantcast
    Quantcast
  • Realytics
    Realytics
  • RhythmOne
    RhythmOne
  • Rocket Fuel
    Rocket Fuel
  • RTB House
    RTB House
  • Sizmek
    Sizmek
  • Snapchat
    Snapchat
  • Sociomantic
    Sociomantic
  • Steel House
    Steel House
  • Stylight
    Stylight
  • Taboola
    Taboola
  • Teads
    Teads
  • TF1 Digital
    TF1 Digital
  • Tradedoubler
    Tradedoubler
  • Tradelab
    Tradelab
  • TradeTracker.com
    TradeTracker.com
  • Travel Audience
    Travel Audience
  • Turn
    Turn
  • TVTY
    TVTY
  • Twitter
    Twitter
  • Veoxa
    Veoxa
  • Weborama
    Weborama
  • Widespace
    Widespace
  • Yahoo!
    Yahoo!
  • Zanox
    Zanox

Book a demo

Our team will contact you as soon as possible to organize a live demonstration on our platform.