The Wizaly platform applies its algorithmic attribution technology to provide you with a holistic and unbiased vision, together with actionable recommendations across your marketing mix.

Our 3 Platform Objectives

Measure

  • Understand the real performance of each channel
  • De-duplicate and attribute conversions that enables real ROI analysis
  • Understand the view-through impact of your display campaigns

Understand

  • Understand the interactions and the synergies between media channels
  • Understand consumer conversion funnels
  • Arrange, clean and display data in a manner that’s easy to understand

React

  • Optimize the marketing mix via trusted and reliable recommendations that can improve the operational bottom line
  • Propose solutions to increase or decrease media investment by channel

An ergonomic client interface

Our interface can be entirely personalised and can allow users to compare and cross match the entire marketing mix data-set.

  • Personalised Dashboards for each user
  • An intuitive interface
  • Intelligent data graphic representation to highlight key data insights
  • A large gallery of data widgets
  • Preconfigured dashboards
  • Metric comparison using Wizaly’s algorithmic model vs Traditional attribution models
  • Unique infographic presentation of key analysis insights and challenges

Technology that gives you an objective and holistic view of the performance of your marketing mix

Rigorous and unbiased analysis requires unbiased and exhaustive data: the Wizaly platform provides advertisers with a true picture of the performance of their entire media mix with the desired level of granularity.

Algorithmic attribution

Our attribution algorithm determines the actual contribution of each of your marketing levers using a totally data-driven approach. The finest algorithm on the market, evaluates your data using 6 dimensions to calculate the incremental contribution of each point of contact.

Reconciliation of cross-device routes

Consumers juggle between several devices during their purchasing journey. In order to integrate all the points of contact throughout the analysis, Wizaly uses two cross device reconciliation algorithms: deterministic reconciliation and probabilistic reconciliation.

Measure display banner visibility

Besides being able to measure banner view-through impact on site visits, our pixel also detects which banners have actually been seen by users based on time on page and screen resolution settings.

Integration of TV & radio ads

Through our network of partners, the platform can integrate TV & radio advertising data and thereby measure their contribution and influence on digital performance.

Automated analysis that provides immediate actionable recommendations

Our automated analysis is based on a series of methodologies developed by Wizaly’s in-house team of data analysts and media experts. Your data is presented using these methodologies in the form of a single dashboard available directly on the platform.

  • Invest or reallocate your budgets based on ROI
  • Understand the role of each media channel and its effect on conversion, post-click or post view
  • Identify the most powerful media combinations that increase conversion rates across all channels and devices
  • Analyse your customers' journey, their purchase cycle and how it can evolve
  • Discover the optimal frequency and timing of your display ads

Comprehensive Third-party data integration

Wizaly can automatically connect a large number of marketing solutions, allowing for the integration of media spends and specific campaign or market data for the relevant channel. The data collected can also be enriched with segmentation data supplied by a DMP or CRM platform.

Adform
Adjust
Google Adwords
AT Internet
Affiliate Window
Bing Ads
Criteo
Double Click
Effinity
ESV Digital
Facebook
Google Analytics Premium
Ligatus
Outbrain
Makazi
Quantcast
Realytics
Tag Commander
Turn
TVTY
Veoxa
Ysance
Yahoo!

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