Optimize the ROI of your marketing mix !
Wizaly, THE algorithmic attribution platform to optimize your media mix.
Wizaly is an algorithmic attribution solution to optimize your media mix using a 100% data driven view of the performance of each of your marketing channels.
- The real contribution to your conversions of each marketing channel
- Improved ROI from the optimal allocation of your marketing investments
- All insights into your consumers’ conversion journey
- A centralized view of the performance of your marketing campaigns
The Wizaly platform
A modular solution
Online media module
Wizaly Online Media optimizes the ROI of your digital marketing using algorithmic attribution and provides a unified version of your marketing performance.
Offline Media Module
Wizaly Offline Media analyzes the interactions between online and offline media and drills into each channel’s performance, from branding to conversion.
Wizaly Omnichannel integrates purchases made in stores, branches or call centers to provide an integrated vision of the performance of your omnichannel marketing, using but not limited to ROPO analyses.
The Wizaly product module analyzes correlations between products, customer profiles and marketing channels to leverage the right products and boost your e-commerce strategy and your revenues.
Customer Data Module
Wizaly Customer Data integrates the data from your DMP, CDP or CRM to improve your understanding of the path to conversion of your customers and your customer insights.
Wizaly has given us visibility into performance across all of our digital marketing channels. The ability to view all the touchpoints in a consumer journey using algorithmic attribution modeling has allowed us to make valuable,strategic business decisions in how we market in each of our digital channels.
Marc Fields | Digital Marketing Analyst
ABT – USA
They boosted performance using Wizaly
Find more about our advice to optimize your Marketing ROI
Marketing Mix Management : don’t follow the Titanic example !
Understand Attribution’s potential and choose the right solution
Where to find us
53 rue Nollet, 75017 Paris
3033 North Clark Street
Chicago, IL 60657
Let’s keep in touch !
You want to reach our teams ? Write a message !