Exploring Marketing Attribution and Analytics

The Top Reasons Marketers in Tourism and Travel Industries Need to Understand Effective Attribution

The travel and hospitality industry is a dynamic landscape, constantly evolving with the times. But how do ...

[Case Study] Learn how Engie Optimized its Paid Search Campaigns with Wizaly’s Customer Journey Attribution Platform

Why Marketing Attribution is Important for Successful Campaigns

Understanding the effectiveness of each marketing effort is paramount to the success of any marketing campaign. ...

How to Track ROPO: A Checklist for Connecting Digital Research to Offline Purchases

Cross-Device Analytics: The Art of Customer Journey Attribution

Tracking the customer journey across multiple devices has become paramount. But, why is cross-device attribution ...

Does GDPR Apply to EU Citizens Living Outside the EU? – GDPR Frequently Asked Questions Answered

With the General Data Protection Regulation (GDPR) dominating headlines and boardroom discussions, there's a ...

HIPAA Compliance in Digital Marketing: Navigating the Complex Landscape of Healthcare Promotions

In the age of digitization, marketing has seen an immense shift. But when it comes to healthcare, the stakes are ...

GDPR-Compliant Email Marketing in 2023: Leveraging Analytics and the Best Tools

How does the ever-evolving landscape of GDPR compliance affect your email marketing efforts in 2023? As a ...

Mastering Marketing Attribution in 2023: The Best Tools for Multi-Touch Attribution and Software Solutions

Understanding the intricacies of marketing attribution is paramount. With a plethora of channels and touchpoints, ...

Wizaly Insights