How do you use marketing data from different analytics platforms for more effective marketing?
Different platforms, different data. Have you ever wondered where the sometimes drastic differences between the ...
The blog for marketing attribution and data driven marketing
Articles to support you in your thinking about marketing, media and data.
Holistic and Objective Vision of the Media Mix: The Challenges of Cross-Channel Data Reconciliation (Online/Offline)
The Super Bowl often gets over 100 million viewers, with more approximately 19% of Americans giving more ...
Unlocking the Potential of Machine Learning in Marketing
Machine Learning: A Significant Leap towards Predictive Marketing According to Salesforce's report on the state ...
Mobile Marketing in 2023: Key Insights on Mobile Data Usage
Impacts of Mobile Usage on Marketing Campaign Management in 2023 If all digital activities have shown clear ...
Optimizing Digital Marketing Strategies with Data: Unleashing the Power of Marketing Data Trends in a Data-Driven Marketing Era
Data has always been the fuel of information systems and the lifeblood of companies. In recent years, the sheer ...
Unlocking Success: Understanding Effective Customer Journeys for Optimal Results
What is the Customer Journey? The customer journey is all the touchpoints a customer goes through during the ...
Navigating The Limitations of Google Analytics 4: How Wizaly Can Help Marketers Overcome Key GA4 Constraints
In the world of digital marketing, change is the only constant. As technology advances, so do the tools we use to ...
Unleashing the Power of Data: Harnessing Marketing Analytics and Trends
Have you heard of the cargo cult phenomenon? It gained prominence during the Second World War in Melanesia ...
How Can Omnichannel Improve Your Marketing ROI?
In recent years, the marketing world has witnessed the rising popularity of "omnichannel" as a strategic ...
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