Attribution marketing, your weapon against the complexity of consumers’ conversion paths
As consumers, we have various paths to conversion and changing behaviors with respect to the advertisements we ...
The blog for marketing attribution and data driven marketing
Our experts publish monthly articles to support you in your thinking about marketing, media and data.
The impact of Walled Gardens on your marketing campaigns
One of the success factors of digital giants such as Google, Amazon or Facebook is the way they package their ...
Why your campaigns do not always accurately reflect the real state of your traffic?
Data are and have always been what feeds information systems as well as corporations. In the last years, the ...
You don’t want to miss out on our latest news ?
Sign up for our newsletter !