Author: Nathan Walker
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Deciphering the Complex World of Marketing Attribution Models
The ability to attribute success of your marketing efforts to the…
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Unraveling the Complexity: Market Mix Modeling vs Multi-Touch Attribution in Marketing Effectiveness
You’re on a quest to understand your customer’s journey, measure your…
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Mastering the Art of Allocating Your Digital Marketing Budget for Optimal ROI
Allocating your digital marketing budget is no small feat. It’s a…
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Marketing vs. Budgets: 5 Essential Strategies to Achieve More with Less
Marketing budgets Managing your marketing spend is crucial to achieving your…
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From Data to Insights: 5 Ways to Optimize Your Marketing Attribution Model
As marketers, there is power in understanding where our results come…
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Powering Your Travel Business: Essential Marketing Tips for 2023
In an increasingly competitive industry like travel, staying on top of…
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Mastering the Art of Marketing for Hospitality and Tourism in 2023: The Ultimate Guide
In an era where the lines between the physical and digital…
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Why Algorithmic Attribution is Key to Unlocking Marketing Performance
As a seasoned sales professional with a background in Business Intelligence…