Author: Tasha Wise


  • Harnessing the Power of Using Predictive Analytics in Marketing

    Harnessing the Power of Using Predictive Analytics in Marketing

    How can marketing leaders stay ahead of the curve? How can…

  • Best Practices to Protect Customer Data: The Ultimate Guide to Protect Consumer Data

    Best Practices to Protect Customer Data: The Ultimate Guide to Protect Consumer Data

    Customer data is the lifeblood of any business, especially for marketing…

  • Unlocking the Power of Multi-Touch Attribution Methods: Beyond First-Touch vs Last-Touch Methods

    Unlocking the Power of Multi-Touch Attribution Methods: Beyond First-Touch vs Last-Touch Methods

    Are you still relying solely on first-touch or last-touch attribution methods…

  • Unlocking Effective Channel Marketing Strategy: A Must-Read Guide for Marketing Managers Exploring Different Types of Marketing Channels

    Unlocking Effective Channel Marketing Strategy: A Must-Read Guide for Marketing Managers Exploring Different Types of Marketing Channels

    Senior-level experts and marketing professionals are faced with an array of…

  • Mastering Marketing Forecasting: How Analytics Can Shape Your Market Share and Future Trends

    Mastering Marketing Forecasting: How Analytics Can Shape Your Market Share and Future Trends

    Is your marketing strategy future-proof? Are you leveraging trend forecasting to…

  • Navigating the Minefield: Making Your Google Ad Campaigns HIPAA Compliant

    Navigating the Minefield: Making Your Google Ad Campaigns HIPAA Compliant

    Is it possible to run a HIPAA-compliant Google advertising campaign? For…

  • Unlocking the Full Potential and Benefits of Online Advertising: A Quick Guide for Marketing Leaders

    Unlocking the Full Potential and Benefits of Online Advertising: A Quick Guide for Marketing Leaders

    Are you fully capitalizing on the power of online advertising, or…

  • Harnessing Marketing Data for Actionable Insight: What Every Marketer Needs to Know

    Harnessing Marketing Data for Actionable Insight: What Every Marketer Needs to Know

    In the age of vast marketing data, are you truly harnessing…

  • Deciphering the Ecommerce Marketing World: Why Implementing a Multi-Touch Attribution Model is Crucial for Your Customer Journey

    Deciphering the Ecommerce Marketing World: Why Implementing a Multi-Touch Attribution Model is Crucial for Your Customer Journey

    As the digital age propels us further into an ecosystem bustling…

  • Advanced Marketing Analytics Techniques: The Key to the Future for Marketers

    Advanced Marketing Analytics Techniques: The Key to the Future for Marketers

    The adeptness of advanced marketing analytics has become an indispensable tool…