Author: Tasha Wise
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Successful Growth Strategy Examples: Pioneering Effective Growth Marketing Strategies for Business Growth
In the ever-evolving landscape of business, one thing remains constant: the…
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Algorithmic Attribution: The Future of Marketing Conversion Analytics
Today, marketers stand at a crossroads, at the intersection of traditional…
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Calculating the Power of ROAS: Maximizing Return on Ad Spend
In the ever-evolving world of digital marketing, we’re always hunting for…
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Automating Facebook Marketing in the Era of Walled Gardens
In today’s digital landscape, the concept of “walled gardens” stands tall,…
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2023: Why Marketers Must Adapt to New Data Privacy Rules in Digital Marketing
As we step into 2024, marketers are confronted with a world…
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The Intricate Dance of First-Party vs Third-Party Cookies: What’s the Difference?
In the vast digital realm, cookies are central to the way…
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Demystifying Click Attribution: A Marketer’s Rapid Reference Guide to Conversion Optimization
In the ever-evolving realm of digital marketing, understanding click attribution is…
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The Walled Gardens of Ad Tech: Unraveling the Intricacies of a Walled Garden in Advertising
The terms ‘walled garden’, ‘ad tech’, and ‘walled garden in advertising’…
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Crafting the Ultimate Omnichannel Customer Journey for Enhanced Customer Experience
The omnichannel customer journey is the new frontier for businesses aiming…
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Cost Control Strategy: The Catalyst to Managing Your Marketing Budget and Increasing Profits
With marketing becoming increasingly complex and multichannel, managing expenses and ensuring…