Or are they mixing in prospecting views to lower the CPM?
Most advertisers agree that retargeting, which allows you to get past visitors or cart abandoners to see relevant ads based on their previous visit to your site, help their business performance.Read more
Measuring, understanding and optimizing investment performance is every marketer’s goal. To achieve this objective, web marketers have increasingly adopted the new concept of algorithmic attribution.
Wizaly explains this new concept and its potential.Read more