How Blockchain is Changing Digital Advertising: The Impact of Blockchain in Marketing and Advertising for Transparency
The advertising industry faces a significant challenge of ad fraud, resulting in substantial financial losses. It ...
Wizaly Insights
Exploring Marketing Attribution, Analytics, and the Customer Journey
Best Practices for Designing Effective Banner Ads: A Comprehensive Guide
In the world of digital advertising, simply delivering a banner ad or video does not guarantee visibility ...
Understanding Your Media Mix: Analysis Of The Contribution Of Your Marketing Channels In The Consumer Decision Making Process
When designing your media mix, you have multiple marketing channels at your disposal to promote your brand, ...
Marketing Attribution: All About The Different Models
Marketing attribution is a widely used term in the digital marketing world, encompassing several complex ...
Is The Last Click Dead? The End Of Last Click Attribution!
In 2016, 79% of French advertisers judged the performance of their media campaigns using the last click model. ...
How to Choose your Marketing Attribution Solution
Are the digital challenges facing your business more crucial than ever? If you find yourself spending more on ...
Marketing Tracking for Dummies
Tracking is merely a tool, a means to an end, specifically the exploitation of data to fulfill marketing needs. ...
How to select strategic data for your business: Data Storytelling for Business Success
Given the ocean of data available to brands today, some advertisers sometimes find it reassuring to surround ...
Customer Journey Platform – Everything You Need To Know About Wizaly
What is the customer journey? The customer journey is all interactions and touchpoints with your brand across a ...