Exploring Marketing Attribution and Analytics

Harnessing the Power of Offline Marketing Channels for Integrated Customer Journey: Crafting a Unified Strategy with Offline and Online Marketing Channels

Omnichannel Marketing

It's easy to get caught up in the allure of online marketing channels. The rise of social media, content ...

5 Key Steps to Set Up Your First Attribution Marketing Analysis

Marketing Attribution, Marketing Data and Analytics

You are entering a period of high activity and you have planned a rich marketing communication on all your ...

Understanding Consumer Buying Behavior: How to Become Customer-centric?

Media Strategy, Omnichannel Marketing

As marketers, you know that the cost of acquiring a new customer is not the same as the cost of retaining a loyal ...

The Ultimate Guide to Top of Funnel Marketing Strategy

Media Strategy

Best Practices, Tracking, and Everything You Need to Know to Optimize Your Marketing Funnel Tactics Are you ...

Breaking Down the Walls: Navigating Walled Gardens in Advertising and Ad Tech

Media Strategy

Walled gardens have become a common and often frustrating reality for many marketers. These advertising platforms ...

Marketing vs. Budgets: 5 Essential Strategies to Achieve More with Less

Performance

Managing your marketing spend is crucial to achieving your growth goals. Being a marketer is a balancing act. To ...

The impact of the Walled Garden on your marketing campaigns

Marketing Attribution, Marketing Data and Analytics

One of the key success factors of digital giants like Google, Amazon or Facebook lies in the way they package ...

[Case Study] How Ghostbed revamped their marketing strategy with Wizaly

Resources

Affiliate marketing, a channel to (re)consider!

According to the Kinsta, affiliate marketing is the most successful channel for 20% of brand marketers in 2023. ...

Wizaly Insights