Wizaly Insights

Exploring Marketing Attribution, Analytics, and the Customer Journey

Harnessing the Power of Offline Marketing Channels for Integrated Customer Journey: Crafting a Unified Strategy with Offline and Online Marketing Channels

Harnessing the Power of Offline Marketing Channels for Integrated Customer Journey: Crafting a Unified Strategy with Offline and Online Marketing Channels

It's easy to get caught up in the allure of online marketing channels. The rise of social media, content ...
Understanding Consumer Buying Behavior: How to Become Customer-centric?

Understanding Consumer Buying Behavior: How to Become Customer-centric?

As marketers, you know that the cost of acquiring a new customer is not the same as the cost of retaining a loyal ...
The Ultimate Guide to Top of Funnel Marketing Strategy

The Ultimate Guide to Top of Funnel Marketing Strategy

Best Practices, Tracking, and Everything You Need to Know to Optimize Your Marketing Funnel Tactics Are you ...
Breaking Down the Walls: Navigating Walled Gardens in Advertising and Ad Tech

Breaking Down the Walls: Navigating Walled Gardens in Advertising and Ad Tech

Walled gardens have become a common and often frustrating reality for many marketers. These advertising platforms ...
Marketing vs. Budgets: 5 Essential Strategies to Achieve More with Less

Marketing vs. Budgets: 5 Essential Strategies to Achieve More with Less

Managing your marketing spend is crucial to achieving your growth goals. Being a marketer is a balancing act. To ...
Affiliate marketing, a channel to (re)consider!

Affiliate marketing, a channel to (re)consider!

According to the Kinsta, affiliate marketing is the most successful channel for 20% of brand marketers in 2023. ...