Breaking Down the Walls: Navigating Walled Gardens in Advertising and Ad Tech
Walled gardens have become a common and often frustrating reality for many marketers. These advertising platforms ...
Wizaly Insights
Exploring Marketing Attribution, Analytics, and the Customer Journey
Marketing vs. Budgets: 5 Essential Strategies to Achieve More with Less
Managing your marketing spend is crucial to achieving your growth goals. Being a marketer is a balancing act. To ...
The impact of the Walled Garden on your marketing campaigns
One of the key success factors of digital giants like Google, Amazon or Facebook lies in the way they package ...
![[Case Study] How Ghostbed revamped their marketing strategy with Wizaly](https://www.wizaly.com/wp-content/uploads/2023/07/iStock-473074086-1024x683.jpg)
[Case Study] How Ghostbed revamped their marketing strategy with Wizaly
Affiliate marketing, a channel to (re)consider!
According to the Kinsta, affiliate marketing is the most successful channel for 20% of brand marketers in 2023. ...
Supercharging Your Advertising: The Key to Unlocking High Marketing Return on Investments
As a marketer, you understand the importance of achieving maximum ROI for your advertising efforts. The ability ...
Four Best Practices to Properly Manage Your Media Mix Throughout the Year
Managing a media mix can be complex, with many players involved (marketing department, communication department, ...
Maximizing Your Google Ads Performance: How Attribution Types Algorithmically Evaluate Individual Customer Paths in 2023
Since its launch in 2000, Google Ads has revolutionized the world of digital advertising. Formerly known as ...
Preparing for the Google Analytics 4 Update: How Wizaly Can Help You Maximize Your Marketing ROI in a World After Universal Analytics
Maximize your marketing ROI in 2023 and beyond with Wizaly's GA4-Ready analytics, simplifying your transition from Universal Analytics to GA4. Our AI algorithms analyze your data in real-time to identify trends and optimize your campaigns across channels, including social networking sites and applications. Don't miss out on the latest Google Analytics capabilities - choose Wizaly for better results.