Marketing Attribution: All About The Different Models
Marketing attribution is a widely used term in the digital marketing world, encompassing several complex ...
Wizaly Insights
Exploring Marketing Attribution, Analytics, and the Customer Journey
Is The Last Click Dead? The End Of Last Click Attribution!
In 2016, 79% of French advertisers judged the performance of their media campaigns using the last click model. ...
How to Choose your Marketing Attribution Solution
Are the digital challenges facing your business more crucial than ever? If you find yourself spending more on ...
Marketing Tracking for Dummies
Tracking is merely a tool, a means to an end, specifically the exploitation of data to fulfill marketing needs. ...
How to select strategic data for your business: Data Storytelling for Business Success
Given the ocean of data available to brands today, some advertisers sometimes find it reassuring to surround ...
Customer Journey Platform – Everything You Need To Know About Wizaly
What is the customer journey? The customer journey is all interactions and touchpoints with your brand across a ...
Harnessing the Power of Offline Marketing Channels for Integrated Customer Journey: Crafting a Unified Strategy with Offline and Online Marketing Channels
It's easy to get caught up in the allure of online marketing channels. The rise of social media, content ...
5 Key Steps to Set Up Your First Attribution Marketing Analysis
You are entering a period of high activity and you have planned a rich marketing communication on all your ...
Understanding Consumer Buying Behavior: How to Become Customer-centric?
As marketers, you know that the cost of acquiring a new customer is not the same as the cost of retaining a loyal ...