Wizaly Insights

Exploring Marketing Attribution, Analytics, and the Customer Journey

Navigating the Digital Marketing Attribution Problem: How to Optimize Conversion Credit Across Multiple Marketing Campaigns with the Best Attribution Model and Analytics Platforms

Navigating the Digital Marketing Attribution Problem: How to Optimize Conversion Credit Across Multiple Marketing Campaigns with the Best Attribution Model and Analytics Platforms

Marketing Attribution
In a world where marketers are bombarded with data from every direction, how do you know which marketing channels ...
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Optimize your Ad Spend: Advanced Strategies for Marketing Budget Allocation Through Multi-Touch Attribution Models

Optimize your Ad Spend: Advanced Strategies for Marketing Budget Allocation Through Multi-Touch Attribution Models

Marketing Attribution, Marketing Budget and ROI
If you're a seasoned marketer, you're well aware that the days of relying solely on last-touch attribution are ...
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HIPAA Compliant Digital Marketing Strategies: A Comprehensive Guide to Adhering to HIPAA Privacy Rules and Compliant Marketing

HIPAA Compliant Digital Marketing Strategies: A Comprehensive Guide to Adhering to HIPAA Privacy Rules and Compliant Marketing

Data Privacy, Marketing Strategy
It was a regular morning at the office of a healthcare marketing executive in July of 2023, until an urgent memo ...
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How to Optimize Your Marketing ROI with Analytics: An Easy ROI Analysis Guide for Digital Marketing Campaigns

How to Optimize Your Marketing ROI with Analytics: An Easy ROI Analysis Guide for Digital Marketing Campaigns

Marketing Budget and ROI
Imagine this: You're at the helm of a sleek, high-powered rocket ship called "Your Marketing Budget." As the ...
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Customer Data Unification for Data-Driven Marketing Success

Customer Data Unification for Data-Driven Marketing Success

Marketing Data and Analytics
Picture this: You're a seasoned marketing director, and you've just walked into a Monday morning meeting armed ...
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The Top Reasons Marketers in Tourism and Travel Industries Need to Understand Effective Attribution

The Top Reasons Marketers in Tourism and Travel Industries Need to Understand Effective Attribution

Marketing Attribution
The travel and hospitality industry is a dynamic landscape, constantly evolving with the times. But how do ...
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[Case Study] Learn how Engie Optimized its Paid Search Campaigns with Wizaly’s Customer Journey Attribution Platform

[Case Study] Learn how Engie Optimized its Paid Search Campaigns with Wizaly’s Customer Journey Attribution Platform

Resources
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Why Marketing Attribution is Important for Successful Campaigns

Why Marketing Attribution is Important for Successful Campaigns

Marketing Attribution
Understanding the effectiveness of each marketing effort is paramount to the success of any marketing campaign. ...
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