Wizaly Insights

Exploring Marketing Attribution, Analytics, and the Customer Journey

Calculating the Power of ROAS: Maximizing Return on Ad Spend

Calculating the Power of ROAS: Maximizing Return on Ad Spend

In the ever-evolving world of digital marketing, we're always hunting for metrics that validate our advertising ...
2023: Why Marketers Must Adapt to New Data Privacy Rules in Digital Marketing

2023: Why Marketers Must Adapt to New Data Privacy Rules in Digital Marketing

As we step into 2024, marketers are confronted with a world where data privacy and compliance are more than just ...
The Intricate Dance of First-Party vs Third-Party Cookies: What’s the Difference?

The Intricate Dance of First-Party vs Third-Party Cookies: What’s the Difference?

In the vast digital realm, cookies are central to the way websites function and how user experiences are ...
Demystifying Click Attribution: A Marketer’s Rapid Reference Guide to Conversion Optimization

Demystifying Click Attribution: A Marketer’s Rapid Reference Guide to Conversion Optimization

  In the ever-evolving realm of digital marketing, understanding click attribution is paramount. From determining ...
How Attribution Software Addresses the Top Five Marketing Concerns in the Hotel Industry

How Attribution Software Addresses the Top Five Marketing Concerns in the Hotel Industry

The ever-competitive hotel industry faces a slew of marketing challenges. In this dynamic landscape, having an ...
The Challenges and Imperatives of Airline Loyalty Programs

The Challenges and Imperatives of Airline Loyalty Programs

In today's fast-paced world, where options abound, ensuring customer loyalty can feel like trying to land an ...