Tag: digital marketing


  • Why should marketers and data analysts no longer do without dynamic URL parameters on Google Ads and Meta Ads?

    Why should marketers and data analysts no longer do without dynamic URL parameters on Google Ads and Meta Ads?

    Configuring URLs: an essential step for analysing your marketing actions Setting…

  • How Algorithmic Attribution Can Help Leverage Affiliate Marketing

    How Algorithmic Attribution Can Help Leverage Affiliate Marketing

    The affiliate marketing sector is thriving, with annual growth increasing by…

  • Google Backtracks on the End of Third-Party Cookies: What is the Impact on the Digital Marketing Ecosystem?

    Google Backtracks on the End of Third-Party Cookies: What is the Impact on the Digital Marketing Ecosystem?

    The announcement was a surprise for the online advertising market this…