Machine Learning

According to Salesforce’s report [1] on the state of marketing in 2017, 60% of marketers today use artificial intelligence tools. In particular for product recommendations or to predict clients’ or prospects’ decisions.

Collectively, the tools that enable to anticipate customers’ behaviors on the basis of models that leverage data – also known as predictive marketing – are becoming key in the decision-making process of players in a variety of industries.

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