Wizaly Insights

Exploring Marketing Attribution, Analytics, and the Customer Journey

Unified Marketing Data: Why Wizaly is the Best Marketing Attribution Software in 2023 and Beyond

Unified Marketing Data: Why Wizaly is the Best Marketing Attribution Software in 2023 and Beyond

Picture this: You're a seasoned marketing director, and you've just made significant adjustments to your budget, ...
How Game Theory’s Shapley Value Transforms Marketing Attribution Models: A Data-Driven Approach

How Game Theory’s Shapley Value Transforms Marketing Attribution Models: A Data-Driven Approach

Imagine you're a marketing director, sipping your morning coffee and pondering over your latest campaign's ...
Unlocking the Power of Demographic Segmentation: A Short Guide to Customer Segmentation Strategies

Unlocking the Power of Demographic Segmentation: A Short Guide to Customer Segmentation Strategies

Have you ever wondered why some marketing campaigns resonate more than others? What if you could pinpoint exactly ...
Navigating the Digital Marketing Attribution Problem: How to Optimize Conversion Credit Across Multiple Marketing Campaigns with the Best Attribution Model and Analytics Platforms

Navigating the Digital Marketing Attribution Problem: How to Optimize Conversion Credit Across Multiple Marketing Campaigns with the Best Attribution Model and Analytics Platforms

In a world where marketers are bombarded with data from every direction, how do you know which marketing channels ...
Optimize your Ad Spend: Advanced Strategies for Marketing Budget Allocation Through Multi-Touch Attribution Models

Optimize your Ad Spend: Advanced Strategies for Marketing Budget Allocation Through Multi-Touch Attribution Models

If you're a seasoned marketer, you're well aware that the days of relying solely on last-touch attribution are ...
HIPAA Compliant Digital Marketing Strategies: A Comprehensive Guide to Adhering to HIPAA Privacy Rules and Compliant Marketing

HIPAA Compliant Digital Marketing Strategies: A Comprehensive Guide to Adhering to HIPAA Privacy Rules and Compliant Marketing

It was a regular morning at the office of a healthcare marketing executive in July of 2023, until an urgent memo ...
How to Optimize Your Marketing ROI with Analytics: An Easy ROI Analysis Guide for Digital Marketing Campaigns

How to Optimize Your Marketing ROI with Analytics: An Easy ROI Analysis Guide for Digital Marketing Campaigns

Imagine this: You're at the helm of a sleek, high-powered rocket ship called "Your Marketing Budget." As the ...