The Marketing attribution blog

Welcome to the Marketing attribution blog. This blog is our contribution to the ongoing conversation on the impact of Big Data on marketing and marketing organizations. A collection of feature articles, hot topics and product news that we hope you and your teams will find valuable.

Forecasting is key to reach your digital growth target. However, this exercise is difficult as you can't simply plan each channel in isolation of each other: an increase of 10% of SEM traffic for example is likely to have an impact of other channels through trickle-down effects that can be very complex to assess precisely. 

This is why we added a new turnkey feature in our new platform release: a new budget-planning tool based on machine-learning algorithms. 

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