Author: Tasha Wise
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Wizaly’s Next-Gen ROPO Analysis: A Comprehensive Approach to Tracking Offline Conversions
Understanding ROPO and Why it Matters ROPO, or “Research Online, Purchase…
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If Google Breaks Up, Are You Ready? Wizaly Keeps Your Attribution Strong
The Department of Justice (DOJ) filed an antitrust case against Google,…
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Understanding the American Privacy Rights Act Impact on US Marketing: A New Era of Data Protection
The American Privacy Rights Act (APRA), introduced in 2024, aims to…
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HIPAA Compliance with Third-Party Tracking Tools: What Healthcare Marketers Need to Know
Data is the fuel driving modern marketing, but for healthcare organizations,…
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Why GDPR Matters for US Marketers: Navigating Compliance and Building Trust
Compared to the European Union, the United States lags significantly behind…
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A Guide to GDPR Compliance: Everything You Need to Know to Comply with GDPR
Imagine you’re a marketing director, sipping your morning coffee and scrolling…
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Data Clean Rooms vs. Wizaly: Prioritizing Privacy AND Powerful Marketing Insights
The Challenge of Data Collaboration (and the Rise of Data Clean…
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Comparing the Power of Data Driven Attribution Vs. Last Click in Google Ads
These days, businesses heavily rely on online advertising to reach their…
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Why Your Marketing Attribution Data Is Wrong: 5 Common Attribution Mistakes
Understanding Marketing Attribution: The Foundation of Your Strategy The importance of…
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From Clicks to Conversions: Understanding Multi Touch Attribution Definition Models
Multi-touch attribution models are methods used in marketing to track the…
