Marketing Data and Analytics

Unlocking Insights: Cluster Analysis, Segmentation, and Customer Segmentation for Effective Marketing

The challenges of segmentation or clustering methods are major for marketing, and particularly for digital marketing. With the development of ...

How do you use marketing data from different analytics platforms for more effective marketing?

Different platforms, different data. Have you ever wondered where the sometimes drastic differences between the marketing data from the various ...

Optimizing Digital Marketing Strategies with Data: Unleashing the Power of Marketing Data Trends in a Data-Driven Marketing Era

Data has always been the fuel of information systems and the lifeblood of companies. In recent years, the sheer volume of marketing data, ...

Unleashing the Power of Data: Harnessing Marketing Analytics and Trends

Have you heard of the cargo cult phenomenon? It gained prominence during the Second World War in Melanesia when the local population ...

5 Key Steps to Set Up Your First Attribution Marketing Analysis

You are entering a period of high activity and you have planned a rich marketing communication on all your digital channels. This time, in ...

The impact of the Walled Garden on your marketing campaigns

One of the key success factors of digital giants like Google, Amazon or Facebook lies in the way they package their marketing services and ...

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