Best Practices for Implementing a Successful Marketing Attribution Analysis Project
Planning to embark on a marketing attribution solution to consolidate the performance of all your marketing campaigns but unsure about the key ...
Marketing Attribution
Why Algorithmic Attribution is Key to Unlocking Marketing Performance
As a seasoned sales professional with a background in Business Intelligence and big data, as well as experience in affiliate marketing, I was ...
Unlocking the Potential of Machine Learning in Marketing
Machine Learning: A Significant Leap towards Predictive Marketing According to Salesforce's report on the state of marketing in 2017 [1], 60% ...
Marketing Attribution: All About The Different Models
Marketing attribution is a widely used term in the digital marketing world, encompassing several complex concepts. But what exactly lies behind ...
Is The Last Click Dead? The End Of Last Click Attribution!
In 2016, 79% of French advertisers judged the performance of their media campaigns using the last click model. However, the trend is shifting. ...
Marketing Tracking for Dummies
Tracking is merely a tool, a means to an end, specifically the exploitation of data to fulfill marketing needs. It is crucial to never lose ...
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