Wizaly's news and product releases

Forecasting is key to reach your digital growth target. However, this exercise is difficult as you can't simply plan each channel in isolation of each other: an increase of 10% of SEM traffic for example is likely to have an impact of other channels through trickle-down effects that can be very complex to assess precisely. 

This is why we added a new turnkey feature in our new platform release: a new budget-planning tool based on machine-learning algorithms. 

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